Your most recent role –I’m generally trying to figure out what this person’s current status is, and why/if they might even be interested in a new role. Have they only been in their last position for 3 months? If so, probably not the best time for me to reach out, right? Unless they work for Zynga, or somewhere tragic like that (said with great respect for Farmville…the app that put Facebook apps on the map). If it’s an incoming resume, I’m wondering why the candidate is looking now. Are they laid off? Did they get fired? Have they only been in their role for a few months and they’re possibly hating it? But most importantly, is their most recent experience relevant to the position for which I’m hiring?

Company recognition – Not even gonna lie. I am a company snob. Now don’t get all Judgy Mcjudgerson about my judgy-ness. Hear me out. It’s not even that I think certain companies are better than others (although some most certainly are). It’s purely a matter of how quickly can I assign a frame of reference. This is also known as “credibility.” Oh you worked at Amazon? Then you’re probably accustomed to working on projects at scale. You’re at a well known crash and burn start up? You have probably worn many hats and have been running at a sprinter’s pace.

There are some pretty blatant if/then associations I can make simply by recognizing a company name. Because recruiters have generally been doing this job for awhile, we notice patterns and trends among candidates from certain companies and we formulate assumptions as a result.

There are edge cases and our assumptions can fail us, but again, this is a resume review — we’re talking a less than 20-second analysis. Assigning frame of reference is often more difficult to do when a candidate has only worked for obscure companies I’ve never heard of.

When I can’t assign company recognition, it just means I have to read the resume a little deeper, which usually isn’t an issue, unless it’s poorly formatted, poorly written, uninformative and wrought with spelling errors, in which case…you might have lost my interest. See? That’s tragic. Keep it tight, folks.

Overall experience – Is there a career progression? Does the person have increasing levels of responsibility? Do the titles make sense? (You’re a VP of Marketing for a 5 person company? Heck, I would be too.) Do the responsibilities listed therein match what I’m looking for?

Keyword search – Does the person have the specific experience for the role I’m hiring for? There have been times when I command + F the crap out of resumes. Especially the long ones that are hard to follow. This isn’t fool proof, but if I’m looking for an iOS Engineer, for example, and the words “iOS” or “Objective-C” don’t even make a cameo appearance in someone’s resume, I have to furrow my brow, read a little deeper and figure out what the heck is going on.

Throughout my career supporting hiring for different profiles, I’ve done this on many occasions searching for things like Ruby on Rails, Mule, Javascript, and seriously, anything you can think of. Now if you’re thinking you should “key word” it up on your resume, think again. Keep it authentic. And don’t you dare think of putting your resume on the Internet and embedding 250 completely irrelevant to your skill set key words at the bottom in 5pt white text so no one can see. I’m on to you. But I do think you should be vigilant to ensure that the actual important key words contained in the meat of your experience are represented on your resume.

Gaps – I don’t mind gaps so long as there’s a sufficient explanation. Oh you took 3 years off to raise your children? Fine by me, and might I add: #respect. You tried your hand at starting your own company and failed miserably? Very impressive! Gap sufficiently explained.

Whatever it is, just say it. It’s the absence of an explanation that sometimes makes me wonder. Still, I understand that sometimes people feel uncomfortable sharing certain things in a professional context.

If you had a gap, surely you were busy doing something during that time, right? Get creatively honest and just name that period of your life in a way that shows you acknowledge that it might raise an eyebrow.

Personal online footprint – This is not required. But if you have an online footprint, and you’ve bothered to include it in your resume, I’m gonna click. This includes personal domains, Quora profiles, Twitter handles, GitHub contributions, Dribble accounts, or anything a candidate has chosen to list. Two out of three times, I almost always click through to a candidate’s website or twitter account. It’s one of my favorite parts of recruiting. You never know what you’re gonna get.

General logistics – Location, Eligibility to work in the US – I try to make some raw guesses here, but this is not a place of weeding someone out, more just trying to figure out their story.

Overall organization – This includes spelling, grammar, ease of use, ability to clearly present ideas. If you’re in marketing and you’ve lost me in the first three bullets, I have concerns.

Total time it takes me to do all of above: 25 seconds!

Education – Believe it or not, this is more an after thought for me in a resume and certainly not the most relevant element by a long shot. There have been times in my career where I could go a month reviewing hundreds of resumes and not recall looking at that section even once.

News Flash: Our college career center counselors lied to us. However, I will say that as a university recruiter, I almost always looked at education first. But that’s because experience is often lacking with new graduates.

But if you are not a new graduate, experience is king, my friends. I can think of a few exceptions where perhaps a hiring manager wanted a certain pedigree (Wharton or HBS MBA, for example), but even that’s being prioritized less and less I find. I will also add that this changes drastically by industry and company.

I currently work in tech, but I’ve also worked in management consulting and education is huge in consulting. I’ll also add that some tech companies care more about education than others — for example, Facebook definitely more heavily favors engineering candidates who have demonstrated core CS fundamentals by obtaining a computer science degree. Some recruiters even narrow the field and look for candidates with computer science degrees from top 25 schools. Even still, Facebook employs many engineers who never finished college. Experience rules the school.

Fancy Formatting – There are exceptions here. I say this with the caveat that I LOVE a creatively formatted resume. LOVE. However, no amount of fancy formatting is going to make up for a lack of experience. So reign it in. Also, it’s important to keep in mind that if you’re applying to a position online, whether it’s a PDF or not, many companies’ applicant tracking systems parse your resume for information and convert it to pure text as the most immediate viewing format. Recruiters don’t often see how awesome your resume is. The original file is usually there for us, but many recruiters aren’t clicking through to that. If you’re going to do something fun with your resume, I recommend keeping it PDF and also be sure it converts to text fairly cleanly so it doesn’t come through our system looking wonky. Or just email it to an actual person.

Cover letters – There is a debate on this, but I’m sorry, I don’t read cover letters. I want to see the resume. Most of my recruiting colleagues agree, but I know there are still recruiters that do love and value cover letters. I find that a lot of candidates don’t even send them anymore (Hallelujah). Cover letters are sort of a throwback to a different era – an era where you actually sent your resume snail mail. If you’re going to send one, that puppy better be darn good. I’m of the mind that most companies that request cover letters only do so to weed out the people who haven’t bothered to read the directions. But if you’re in marketing or sales, etc., I can see the cover letter as a strong component of someone’s potential candidacy. But seriously…ugh with cover letters.

Things I wish more people would do:

Bring personality into the resume – We recruiters are staring at these missives all day long. Throw a joke in there somewhere for goodness’ sake. Very few of us are curing cancer. We should lighten up a bit.

Know your industry, of course. An Easter egg buried in a resume may not go over well if you’re in a very buttoned up industry. I think it’s important to keep the work experience details as professional as possible, but trust me, there are ways to have fun with it. I love an Easter egg buried in a resume. And I absolutely LIVE for creatively written LinkedIn profiles. For example, this guy is boss. I have emailed his LinkedIn profile around to dozens of friends and co-workers over the years. It’s that epic. So well done and tells a great story. Best read starting from the very bottom and working your way up to the top. But he knows his industry. Probably not a good play to talk about marijuana in your LinkedIn profile if you’re gunning for Director of Communications for Bank of America.